8 Biggest Swimwear Trends Of 2024 | A Splash of Style and Innovation

With every passing year, the fashion world blesses us with fresh trends that redefine style boundaries.

The year 2024 is no exception, especially in the swimwear domain.

This season, we’re witnessing a remarkable blend of nostalgia, innovation, and eco-consciousness shaping the beachwear landscape.

From the sleek and minimalistic echoes of the ’90s to the bold assertion of sustainable fabrics, the 2024 swimwear trends cater to diverse tastes and values, conveying a strong message of inclusivity and environmental awareness.

The Ripple Effect of Shapewear Elements and Compression Fabrics

In 2024, swimwear is not just about making a style statement; it’s also about enhancing comfort and appearance through intentional design.

Brands like Montce and Monday Swimwear are at the forefront, integrating flattering details and functional fabrics that promise both fashion and utility.

Personally, I can’t get enough of Monday Swimwear and Hunza G swimwear because of their super wide range of high-quality fabrics that fit my tall curly frame!

But don’t worry—these brands that I’ve mentioned do an amazing job of designing bikini sets or one-piece swimsuits for all body types—and ladies, I think we all know how rare that is!

These elements elevate the aesthetic appeal and offer a more inclusive range that complements various body types, a move highly celebrated within the industry.

Diving into the Swimwear Trends 2024:

1. Retro ’90s Minimalism

The ’90s resurgence brings with it a wave of minimalism in swimwear.

Simple designs, clean lines, and a focus on form-fitting silhouettes with low-rise, full-coverage bottoms mark this throwback trend.

Monday Swimwear exemplifies this with lower or mid-rise bottoms that aim to elongate the torso and enhance body positivity.

It’s clear that ‘modest is in,’ and the minimalist approach is making a substantial splash.

2. Sustainable Swimwear Meets Chic Support

Echoing the growing demand for sustainable fashion, the swimwear trends in 2024 make no compromises on eco-friendliness or style.

The collaboration between Sofia Richie Grainge and Solid & Striped, and the timeless chic of Hunza G x Rose Inc., serve as leading examples.

I actually purchased this coral Hunza G x Rose Inc. bikini set and let me tell you it did not disappoint!

Not only is this coral set super chic and feminine the material and fabric feel super comfortable and provieds support in all the right places!

They underscore the industry’s pivot to materials and processes that honor the earth without sacrificing luxury and support.

3. Island Prints

Say goodbye to minimalism and hello to maximalism with bold, vibrant island prints that demand attention.

Tropical motifs, lush botanicals, and vivid hues capture the essence of summer, making each piece a wearable piece of paradise. These lively patterns are perfect for those looking to stand out from the crowd while still looking super chic!

4. Hues of Blue

A serenade to the ocean’s beauty, the hues of blue reign supreme in 2024. From sky to sapphire, every shade offers a refreshing twist on traditional swimwear palettes.

Many designers have embraced this trend, which combines tranquility and elegance in silhouettes that flatter every skin tone and body shape.

Again, we highlight Monday Swimwear because they have done an amazing job playing with different shades of blues since the inception of their brand in 2014.

I love their newest pool blue textured bikini because of how chic and feminine I feel in their designs plus, the color looks great against tan lines!

5. Bohemian Vibes

Channeling the free spirit of the ’70s, bohemian-inspired swimwear takes the spotlight, celebrating crochet textures, flouncy details, and a return to nature-inspired elements.

Agua by Agua Bendita is one of my favorite go-to swimwear brands when I’m looking to incorporate some bold prints into my vacation-ready aesthetics for Euro summer.

Whether it’s a balconette style top or extra-high-waisted bottoms, this trend invites a laid-back, effortlessly chic vibe to your summer ensemble.

6. The Sporty Minimalist

For the active beach-goer, the sporty minimalist trend offers functionality without sacrificing style.

And this 2024 swim season Montce has partnered with Oliva Culpo to bring a whole new level of chicness to this trend.

Think clean lines, sleek silhouettes, and bold color-blocking for a contemporary take on classic sportswear.

What I love about this trend is how versatile it is – you can go from lounging by the pool party to playing a game of beach volleyball without having to change your outfit.

Catering to those who value both aesthetics and practicality, this trend melds sleek, simple designs with performance-ready features, ensuring your swimwear is as ready for adventure as you are.

7. Luxurious Shine

Metallic finishes and sparkling accents make a glamorous statement, proving that swimwear can be fun and fancy.

I recently jumped on this 2024 swimsuit trend and bought myself a shiny champagne-colored bathing suit—and so far, I love pairing it with ivory cover-ups.

Perfect for those nights by the seaside or exclusive pool parties, these shimmering pieces are sure to turn heads and capture the magical essence of summer nights.

8. Neutral Tones

With their earthy, muted colors, neutral tones offer a palette cleanser, reflecting fashion’s overarching drift towards understatement and elegance.

I love how Instagram model and co-founder of Monday Swimwear Tash Oakley rocks this earth-toned beachy aesthetic flawlessly!

These are definitely quite luxury versatile pieces that can be dressed up or down, allowing for endless styling possibilities that blend seamlessly with Euro summer or the natural surroundings of any tropical locale.

Navigating The Material Waves

The swimwear trends of 2024 also bring attention to the importance of material choice.

From durable polyester blends suited for sun and sea, to the soft caress of nylon blends, each material offers its unique advantages.

However, as trends emerge, discussions around comfort, durability, and sustainability gain momentum, urging brands and consumers alike to consider the impact of their choices.

A Call To Splash

We’re witnessing a generation of swimwear that beautifully marries fashion with functionality, tradition with innovation, and individuality with inclusivity.

And as we gear up for a summer adorned in these captivating trends, we’d love to hear from you! 

Which 2024 swimwear trends are you most excited to try? 

👙 ☀️ 🏝️

Editors Note: About Meghan

The FEMMENA explores the intersection between classic styles, practicality, and sustainability. Our mission is to help you feel confident and stylish without compromising your values or breaking the bank. Join us as we navigate the world of fashion with finesse and a mindful approach.